As you walk into a crowded restaurant, do you find yourself caught up in a scent of someone who has just walked past you, stop and try to catch a glimpse of that someone? Do you find yourself walking by perfume counters and reminisce about a scent that an ex-boyfriend used to wear whenever he was with you? Does a perfume that your father wears make you think of him? If you’ve said ‘yes’ to any of the above, then it’s a confirmed fact that there’s a direct link between what we smell and our memories and our perception.
While it’s true that the perfume and cosmetic industry sees that there is a need to continually invent new ways to capture the intended market, most perfume companies are merely basing their ‘claims’ on proven facts of aromatherapy.
Anti-aging perfume that works!
Most spas and massage centers smell of lavender because lavender is said to soothe nerves and calm a person down. When a person steps into a room smelling of lavender, the mental and nervous system of that person will automatically react to the scent by becoming more relaxed and ready for a round of pampering.
We do not need chemistry or proof that it works because we have all felt that way before. So, the contention smell having a direct role to play in how people perceive and react is not baseless.
Studies reveal in Columbia University revealed that the smell of rose, lavender and vanilla is reminiscent of being old, comfortable and homely. The concept of using scents that people usually link to youth, excitement and fun will, generally speaking, make others think that the person is young and fun.
In a lot of ways, for the consumers, it’s less science and more about the effectiveness of aromatherapy. If you had a perfume in your drawer that could turn back the hands of time by eight years, wouldn’t you wear it?












